Adobe, IBM, WebTrends, and comScore named leaders in Web Analytics

Independent research firm Forrester recently released their annual “Forrester Wave: Web Analytics, Q4 2011” report naming Adobe, IBM, comScore, and WebTrends as the current leaders of the web analytics industry. AT Internet and Google Analytics were also included as “strong performers” while Yahoo Analytics took 7th place as the lone wolf in the “contender” category.

Not surprisingly Adobe Site Catalyst and IBM Coremetrics stood out with the top two scores overall but WebTrends Analytics 10 and comScore Digital Analytix showed major stengths as well. Unica NetInsight, another offering from IBM did not make the list because of its inevitable fate to be merged with Coremetrics. In 2010, IBM acquired both Unica and Coremetrics. The Forrester report states, “IBM is incorporating the complementary and notable features of Unica NetInsight into a merged web analytics solution based on the Coremetrics platform.”

The full report can be downloaded from Adobe or WebTrends and will likely show up on other vendor sites soon.

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